M&C Saatchi RAW

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M&C Saatchi RAW Branding

We were asked to create a new identity for the placement program at M&C Saatchi.

We wanted a name and look that pointed to what placement teams bring to the agency themselves, that would empower placement teams rather than patronise them, and that would give them a sense of identity within the agency rather than just leaving them to become “the new placement team”in the building.

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