Avios
Christmas 2022
Client: Avios
Illustrator: Tobias Hall

A tactical campaign for Avios that cut through the schmaltzy stuff to encourage people to keep half a mind on themselves this festive period by collecting Avios on all their Christmas shopping.

Primary media was OOH, print and radio. But, like any self-respecting Evil Genius, we also developed ambient and promotional ideas for a sackful of earned media. Go on, scroll on down…