Arthritis Research UK

OxfordCircus

Pool

Motorway

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Beach

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Arthritis Research UK

Bronze for Best use of photography’ at Creative Circle 2018

Photographer: Sebastian Nevols

360° photographer: Will Pearson

 

Campaign synopsis:

Arthritis is one of the biggest public health issues facing the UK. Yet, it’s often dismissed as being an inevitable/acceptable part of getting older.

This perception is wrong. It not only devastates the lives of over 10 million people (of all ages), but the knock-on effects touch us all.

Whether it’s an employer who loses the skills of an arthritic employee, a child who misses out on playing with an arthritic parent, or the more general strain on the NHS, the impact of the condition is felt across the whole of society.

We all suffer from arthritis.

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