Arthritis Research UK







Arthritis Research UK

The nation's joint problem

Bronze for ‘Best Photography (Campaign)’ at Creative Circle 2018

Photographer: Sebastian Nevols

360° photographer: Will Pearson


Arthritis is one of the biggest public health issues facing the UK. Yet, it’s often dismissed as being an inevitable or even an acceptable part of getting older. This perception is wrong. It not only devastates the lives of over 10 million people of all ages in the UK but the knock-on effects touch us all.

Whether it’s an employer who loses out on the skills of an arthritic employee, a child who misses out on playing with an arthritic parent, or the more general strain on the NHS, the impact of the condition is felt across the whole of society.

With this print campaign, we sought to communicate the scale of the problem and engage Britain with this fact that we all suffer from arthritis.

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